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The story of how the most successful gamescom ever became a festival of motorcycle and scooter test rides

The IVM campaigns ”Viva la Mopped-Roadshow” and “Riding Without a Driving Licence” on the outdoor premises of the gamescom in Cologne reached more than 3,000 visitors and thus meant a great success. 15 trademarks presented more than 150 motorcycles and scooters in the biggest multi-brand mobile motorcycle and scooter test ride campaign in the world and ran more than 5,000 rides on the streets of Cologne and on the course in front of hall 8.